
Serge Baril graduated in 1968 as a professional electrical power (licensed) engineer and in 1977
obtained a Master's degree in Business Administration.
In 1979, Serge Baril was employed by Raychem as Eastern Regional Manager for its Chemelex
and Energy Divisions and has been involved with heat tracing ever since. He soon became a consultant
to consultants and was involved in the largest heat tracing projects undertaken by Raychem.
In 1985, SBA was founded by Serge Baril to cater to heat tracing and other products as an
Agent/Distributor. In 1993, SBA formed partnership agreements to manufacture its own brand of heat
tracing and components. These are made to our specifications and are unique due to certain features
such as the bonded jacket on our self-regulating heaters. We offer the "Total Approach", i.e. the right
product for the application be it self-regulating, constant wattage zone type, or mineral insulated heaters.
For distribution, SBA operates through a network of independent entrepreneurs who are by far the best in
their field and offer a local hands-on approach and technical support. These regional managers enhance
their efforts by working through and with wholesale houses who offer local inventory and service.
We provide central engineering and product application services free to all our customers from our
offices and again through our network of independant entrepreneurs. Serge Baril will be more than happy
to take your calls and encourages you to contact him personally, by phone or by electronic mail.
We use only three words to describe our working relationship with our customers: